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Wednesday, June 19, 2013

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Write A How To Book: Why Do You Need A System To Write A How To Book?

Written by Glen Ford |

Many years ago, I was a member of a local writers’ group. We had one little old lady who used to drive the professionals in the group absolutely crazy. You see she was bound and determined that writing had to be high art and driven from the heart. The professionals of course…

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'Social media and the bottom of the pyramid': A story of change

Written by Kathleen Tehrani |

The big story of 2010 is not really the state of the economy, the decline in celebrity morality or even the new tech gadgets….fun though gadgets are. No, it seems the big story of 2010 is something described by Beth Kanter of Beth's Blog in her latest entry called, ‘Social M…

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I know an old lady who swallowed a fly

Written by Bryan Lawson |

“I know an old lady who swallowed a fly. She swallowed the fly to catch the spider. “This is a familiar nursery rhyme that we may have thought was just a silly thing we would tell our kids to get them to laugh. But ….No...it is an ancient marketing technique. I know t…

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6 Key Marketing Do's and Don'ts For Your Startup 18 Jun 2013 | 5:09 pm
Marketing is everything these days. You can have the best technology, but if customers don?t know you exist, or they don?t know how your technology solves a real problem for them, your startup will fail. Yet I see many entrepreneurs that focus on the basics of marketing too little and too late.
ReachLocal Announces Dedicated Marketing Practice for Healthcare and Wellness Providers 18 Jun 2013 | 4:18 pm
ReachLocal, Inc. , a leader in local online marketing solutions for small- and medium-sized businesses , today announced that it has created a dedicated team to
NewBay Media Launches Marketing Services Group 18 Jun 2013 | 2:00 pm
NewBay Media has announced the launch of NewBay Plus, a new Marketing Services division that will focus exclusively on custom content, native advertising, and lead nurturing programs using all forms of ...
Collaborative Marketing Is The Next Big Thing 18 Jun 2013 | 10:55 am
Those of you who know me well, and who follow my columns, could readily guess that I?m a proponent of collaboration in any business function. Marketing is no exception. I?ve been talking about the ?softer skills? of business quite a bit as of late as I?ve been gearing up for
WHO urges tougher food marketing rules to curb childhood obesity 18 Jun 2013 | 10:53 am
The marketing of unhealthy foods to children has proven "disastrously effective", driving obesity by using cheap social media channels to promote fat-, salt- and sugar-laden foods, the World Health Organization's Europe office said on Tuesday
New Content Marketing Technology Report Analyzes Content Collaboration Tools for Marketers 18 Jun 2013 | 9:00 am
CLEVELAND, June 18, 2013 /PRNewswire/ -- A new report from Content Marketing Institute (CMI) contains analysis of 13 technology vendors that offer content collaboration tools for content marketing. Developed ...
Business Marketing Association Celebrates 2013 B2 Awards Winners 18 Jun 2013 | 9:00 am
CHICAGO, June 18, 2013 /PRNewswire/ -- The Business Marketing Association (BMA) recently celebrated and announced the winners of the internationally-renowned 2013 B2 Awards. Now in its 37 th year (the ...
HubSpot and charity: water Partner to Transform Non-Profit Marketing 18 Jun 2013 | 8:32 am
CAMBRIDGE, Mass., June 18, 2013 /PRNewswire/ -- Today, HubSpot , an inbound marketing software company, and charity: water, a non-profit organization bringing clean, safe drinking water to people in developing ...
SendGrid Launches Marketing Email Service 18 Jun 2013 | 8:01 am
Email deliverability leader SendGrid today announced the launch of its new marketing email service. Designed for marketers who need a cost efficient, simple to use service that can reliably send high volumes ...
Los Angeles Internet Marketing Company, Avital Web, Provides Online Marketing Solutions for Dental Practices 18 Jun 2013 | 8:00 am
LOS ANGELES, June 18, 2013 /PRNewswire/ -- Dentists have unique marketing needs, but many busy dentists simply do not know where to turn when it comes to building and optimizing their websites. Avital ...