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  Thursday, September 29, 2016  Home > Money > Marketing
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Write A How To Book: Why Do You Need A System To Write A How To Book?

Many years ago, I was a member of a local writers’ group. We had one little old lady who used to drive the professionals in the group absolutely crazy. You see she was bound and determined that writing had to be high art and driven from the heart. The professionals of course…

'Social media and the bottom of the pyramid': A story of change

The big story of 2010 is not really the state of the economy, the decline in celebrity morality or even the new tech gadgets….fun though gadgets are. No, it seems the big story of 2010 is something described by Beth Kanter of Beth's Blog in her latest entry called, ‘Social M…

I know an old lady who swallowed a fly

Not very enticing to me
“I know an old lady who swallowed a fly. She swallowed the fly to catch the spider. “This is a familiar nursery rhyme that we may have thought was just a silly thing we would tell our kids to get them to laugh. But … is an ancient marketing technique.  I know t…
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