'Social media and the bottom of the pyramid': A story of change

The big story of 2010 is not really the state of the economy, the decline in celebrity morality or even the new tech gadgets….fun though gadgets are. No, it seems the big story of 2010 is something described by Beth Kanter of Beth's Blog in her latest entry called, ‘Social Media and the Bottom of the Pyramid.’
Non Profit Organizations are utilizing social networking sites for all they’re worth and it seems to good return. Never have so many had the means through which to contribute so much….(so much information, so much emotional support, so much technical support, so much financial support) in so little time.
There is an upward spiral of care and compassion evidenced in the collective consciousness of humanity that cannot be denied. Beth’s award winning blog is one place to see such evidence elaborated upon (with style)….on a daily basis.
The following is an excerpt from Beth’s post and an accompanying slide show:
“My main point about social media was that it can be used as a bridge between the top and the bottom of the pyramid. I suggested that social media tools can be valuable in connecting professionals working in a particular field or cluster of NGOS with one another. I shared the story of how Pratham Books used Twitter to help get children's books to children in rural
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